Branding Basics

By Laura Lake

Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of brand marketing have remained the same. Fortunately for you, brand marketing is nothing more than a formula.

1. What is Branding and Why is It Important?
2. Do The Research
3. Types of Branding
4. Implementing Your Brand Strategy
5. Brand Revision and Recreation

What is Branding and Why is It Important?

Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important? A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer.

• What is Branding?
• How To Define Your Brand
• Brand Beyond Marketing

Ads

Mobogenie: Free Downloadwww.mobogenie.com/Free_AppsAndroid SmartPhone PC Manager. 1-Click Download! (Windows Only)

18+ Gametopfreeonlinegame.comOnce you're inside the game, your friend won't see much of you!

Prezi for Presentationsprezi.comSay goodbye to boring slides and set your best ideas free.

Do The Research

Brand development is a foundational piece in your marketing communication and one you do not want to be without. In order to perfect the image and message of your brand you must do the research to determine your target audience and how you want to be seen by that audience.

• Define Your Target Market
• Define and Write Your Positioning Statement

Types of Branding

There are different types of branding including personal or corporate branding. Which one is right for you? There are pros and cons to both, explore the differences and learn which one is right for you.

• Personal Branding: Is It Right For You?
• Internal Branding - Branding From the Inside Out

Implementing Your Brand Strategy

You've defined your brand and you've done the research, but what steps do you need to take to successfully implement your brand strategy? These resources well help in not only defining what your strategy and objectives are, but they will help you in the implementation process.

• Developing Your Brand Strategy
• Determining Your Brand's Objectives
• Focusing on your Target Audience
• Discover and Crush Your Brand Barriers

• Continuity: Creating An Image Greater Than The Parts
• Brand Packaging: Are You Reflecting the Right Company Image?
• What Role Does Your Logo Play in Your Branding Strategy?
• Write a Slogan that Sticks

Brand Revision and Recreation

There are times where you will find yourself revisiting your brand to make sure it's reflecting the mission and goals of your company. Brand revision and recreation can either add life to your business or destory it - by managing the process you can ensure success.

resourch:

http://marketing.about.com/od/brandstrategy/u/brandbasics.htm